How do you engage audiences that get bombarded with 5000 messages a day?
How has technology changed digital marketing?
Storytelling is powerful, potent and proven. Today’s marketer must think about story first before selling. Telling a story about how your product or service can help consumers overcome challenges will make it easier for them to see HOW and WHY it fits into their lives. This half-day keynote and workshop is packed with unique insights and actionable ideas that show you how to be heard and to how to earn the attention of the people that matter most to you by engaging their ‘head, heart and hands’.
Stories hold the power to connect, communicate and compel people to act. Learn how to apply storytelling to your marketplace, through activities drawing upon your personal experiences and business insights.
Become part of their story, versus telling yours.
This workshop is intended for those who find themselves communicating with diverse audiences such as media, potential investors and donors, current and prospective customers, as well as employees.
WHEN: Thursday, March 29th, 2018 | 8:00am to 12:30pm
WHERE: RBC Convention Centre, Millennium Suite, 2nd floor, North building
COST: ICTAM Members: $95 • Non-Members: $125
DETAILS: A hot breakfast is included in the ticket price.
8:00am – 9:00am: Registration and breakfast
9:00am – 10:00am: Keynote - Stop Telling Your Story and Become Part of Mine
10:00am – 10:10am: Break
10:10am – 11:00am: Workshop 1 - You don’t matter unless you matter to me
Learn how to apply storytelling to your marketplace, through activities drawing upon your personal experiences and business insights.
11:00am – 11:15am: Break
11:15am – 12:15pm: Workshop 2 - How to get attention in the Age of Noise
Key insights will demonstrate how to engage and persuade, and earn the undivided attention of your customer
12:15pm – 12:30pm: Key Takeaways
About the speaker:
Entrepreneur, Marketing & Brand Strategist
Tony Chapman is one of the youngest individuals to be inducted into the Marketing Hall of Legends, a testament to a career where he spent three decades founding and building two internationally renowned advertising agencies and a research firm.
Four television documentaries feature his philosophy on marketing and sales. You might also recognize Tony when he was the Judge on Food Network’s Recipe to Riches, the Host of Nissan Innovation Challenge, or his ‘Cause and Reaction’ segments that run weekly across Bell Media.