Predicting Consumer Behaviour - September 12-13, 2019


The only way to grow your business is to listen to the people using your products/service.

Come to this seminar to find out how to effectively listen to your customers and collect the right data which will reliably inform your offerings and ultimately increase revenue. This two-day training features an extensive curriculum focused on improving how your product/service connects with customers.

Data is the currency of the future. Learn how to collect and analyze data to increase customer value.

Who should attend: Consumer analysts, Consumer specialists, Marketing leaders, Business Development managers, Junior and Mid-level management, Sales managers, Strategic planners, Program/ Project managers

DATE September 12-13, 2019
TIME: 8:30 AM - 4:30 PM
COST: Members - $385
Non-members - $435
LOCATION: 435 Ellice Ave.


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About the Presenter:

Dr. Amoroso is the Lowder-Weil Endowed Chair and Professor of Innovation and Strategy at Auburn University Montgomery, Alabama, Founder and CEO of Axcell LLC Consulting Group. Dr. Amoroso received his MBA and Ph.D. from the University of Georgia in 1984 and 1986, respectively. He is Research Fellow at Asian Institute of Management in Manila, Philippines and Visiting Professor of Nagoya University of Commerce & Business, Japan. He has been Visiting Professor at Tokyo Tech University, Japan, Tsukuba University, Japan, Addis Ababa University, Ethiopia, Australian Defence Force Academy, Canberra Australia, and INFOTEC, Mexico City. His working experience included working in GE Capital as a director of Enterprise Solutions and with Solista/GartnerGroup as a consulting partner. He worked with the Center for the Commercialization of Advanced Technologies (CCAT) in Washington D.C. and San Diego where he commercialized over 24 products and assisted in the start up of 14 new companies.

Dr. Amoroso has authored 46 refereed journal articles, 12 refereed book chapters and 88 conference proceedings, and 5 books. He has published in journals such as Journal of Management Information Systems, Data Base, Information & Management, Asian Pacific Journal of Information Systems, Journal of Information Technology Management, International Journal of Information Management, International Journal of Management, Journal of Electronic Commerce in Organizations, International Journal of E-Business Research, International Journal of Technology Diffusion, and International Journal of Asian Business and Information Management. Dr. Amoroso is on the editorial board of key journals and Associate Editor for the Journal of E-Adoption and Information Systems Management Journal. He was inducted into the Who's Who Worldwide in 1995 for contributions to
international organizations changing the distribution of technology information within the Pacific Rim. Dr. Amoroso teaches in the areas of strategy, innovation, cyber security, information systems, project management, and data analytics.

Dr. Amoroso has consulted with over 67 international organizational executives (such as GE Japan, BMW Japan, Globe and Smart telecommunication firms in the Philippines) working with CEOs and CIOs, and the Nuclear Regulatory Commission (NRC) and the Department of the Navy (NAVSUP) to develop strategic plans, supply chain management and marketing strategies, enterprise resource management systems, change management programs, and projects for information technology. Dr. Amoroso is currently working in Japan and the Philippines to consult with telecom organizations on consumer adoption and the mobile strategy ecosystem.